Monday, January 21, 2008

UK Government Recommends Mandatory Behavior Modification Techniques to ‘Reeducate’ Consumers, Consistent With ‘Negative' Sustainable Development

A Study into the Tools for Influencing Consumer Behaviour in TransportChoices: A Report Produced for UK Department for Environment, Food & Rural Affairs


http://www.defra.gov.uk/environment/consumerprod/accpe/research/pdf/accpe_finrep.pdf


... The Advisory Committee on Consumer Products and the Environment (ACCPE) provides advice on policies to reduce the environmental impacts of products and services.


...The aim of this two month [2003] research was to identify the key sustainable development issues affecting car purchase choices and what tools could be used to address them. A key to this was to examine the scope for the end consumer to contribute to the Government’s climate change objectives....


This web-based research was undertaken to identify tools affecting consumer behaviour and transport choices. This highlighted a number of schemes and incentives that are used within the UK and throughout the world to encourage the purchase of alternatively fuelled vehicles (AFVs) and other energy efficient vehicles and also the tools that would impact on the use of vehicles....


Throughout the course of this study it became apparent that the greatest reductions in carbon dioxide levels could be achieved though behavioural change rather than technology change. By focussing on influencing individual behaviour patterns the UK Government can reduce CO2 levels quicker and to a higher degree, rather than waiting for technology changes to penetrate the market place.


A secondary impact of this behaviour change is that when technology change occurs the general population will be in a position to assimilate these changes with limited government intervention....


The following tools were identified from the research and the stakeholder workshop, and theirpotential impacts were modelled....


STANDARDS/TAXES/LABELLING...


Fuel efficiency standards...


Sliding scale tax on vehicles...


Carbon/fuel tax...


Vehicle labelling...


DEMAND REDUCTION...


Congestion pricing and toll rings...


Workplace parking charge...


Carpooling...


Teleworking...


Fuel price increase (10%)...


Videoconferencing...


Workplace travel plans...


Individual marketing...


TRAINING & AWARENESS...


[ECO-] Driver training...


Promotion of on-board technologies...


ALTERNATIVE FUEL TECHNOLOGY...


Alternative fuels...


FLEET MANAGEMENT SYSTEMS...


Motorvate...


Compulsory fleet auditing.


Sustainable Transport Organisations and NGOs:


• Transport 2000: Stephen Joseph, Denise Carlo, Carey Newson

• Friends of the Earth: Roger Higman• Environmental Transport Association: Andrew Davis

• Shell Foundation: Lee Schipper

• European Environmental Bureau: John Hontelez

• National Society for Clean Air: Tim Brown

• EPOMM UK: Kevin Scobell


UK Government Policy Makers:

• Commission for Integrated Transport: David Begg, Trevor Chinn

• Department for Transport: Mark Gaynor, Matthew Hammond, Caroline Wood

• Royal Commission on Environmental Pollution: Peter Hinchcliffe

• Energy Saving Trust: Jonathan Murray, David Lemon

• Carbon Trust: David Vincent

• Department of Trade and Industry: Ashley Roberts

• Consumer & Competition Policy Directorate: Johnathan Rees

• The Motorists Forum: David Prescott

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